The World of Building Wraps [1/4] – “It’s A Wrap, Isn’t It?”

Welcome to a multi-part blog post series focused on the exciting new trend of wall wraps. We’ve all heard of car wraps (also known as auto wraps), which are basically large printed vinyl graphic decals applied directly over the original paint of a vehicle. But did you know that just about anything can be wrapped, including the walls of buildings? I mean, “It’s a Wrap, Isn’t It?” If you’ve ever driven down the streets of Los Angeles, New York, or Las Vegas, you may have noticed all the billboard advertisements on the tallest of buildings and skyscrapers. Billboards are generally (printed and most recently, digitally formatted), free-standing signs, bus-shelter advertising and advertising on commercial vehicles (buses and taxis). Today, one of the newest emerging trends in the world is that of the “wall wrap,” also known as, building wraps or wallscapes. Wall wraps are exactly what they sound like, a wall wrapped in vinyl wall graphics. Some even cover storefront windows as well as the inside of a hotel lobby wall. In areas where billboards cannot be placed in highly attractive commercial zones, wall wraps of every imaginable size and form can be found. Wall wraps allow for placement in the most sought-after neighborhoods and city business districts where they are able to reach high-end demographics, and have become a very appealing outdoor media option to advertisers. One of the original and oldest forms of advertising was a simple painted sign. And of course it was only human nature that drove competition between business owners who looked for new ways to stand out from their competitors and attract more customers. Sign production grew larger and was made even more appealing. Those without the creativity or skill to make an attractive sign would hire someone to do it for them. Thus an industry was born out of demand and the early sign painters became the first professionals in the advertising business. Obviously, wall wraps are no longer painted by hand. Created on a computer and then printed onto a mesh vinyl material, these giant billboard-like advertisements are mounted onto buildings and/or walls to then catch the eyes of its target audience. Wall wraps can be used for many things not just to advertise, but possibly to cover-up a building site or advertise information pertaining to the company within the building. Most often large windowless walls are utilized for a wall wrap installation; however it is not uncommon for the unit to actually cover windows to accommodate the space requirements involved. There are various levels of quality in materials and installation methods used for the overall process along with the associated costs reflecting the durability factor of a wall wrap. Wall wraps are a highly visible and impacting representation of your brand, so the value of investing in high quality materials and installation methods should be well considered. Stay tuned for post #2 next month of our wall wrap series. And remember that R81wraps.com is excited about this new trend and we want you to know that when you wrap with us, our team will help you choose the best material available to suit your needs.Share: